The Myth of Being “Booked Out” & Why It’s Not My Goal
Everyone’s got their own idea of success.
For some it might be consistent work, for others it’s making a certain amount of money a month, the majority might have a certain clientele they want to work with.
Everyone’s chasing their own ‘I’ve made it!’ moment.
I would say 99% of business owners strive to be booked out & busy.
But as I fall more in love with how I’m creating my own path, It’s actually no longer my goal…. (the crowd gasps lol)
I want to share a different perspective, as it might just change your idea of what ‘success’ means to you.
Booked out doesn’t always feel good
Here’s an unpopular opinion - shouldn't the goal be working a job you not only enjoy, but being able to produce work you’re proud of????
In my opinion if I’m juggling 5 clients on my own:
I’m working late nights
I’m losing my spark
I’m saying yes to everything and then wondering why I’m feeling creatively drained and I’m mentally tapped out
.. Yikes.
Yeah okay cool, the whole world is looking at your successful career but to you? You’re now A. Exhausted, & B. Producing work that doesn’t reflect your potential because, let me reiterate, you’re -e x h a u s t e d-.
I didn't start my own business to feel like that.
I started it because I wanted creativity, freedom & space.
Why this matters for my clients
One of the MAIN reasons, I’m proud of this business is the connections I’m able to make and the relationships I build with my clients.
I’ve been told more than you can imagine how many other social media “gurus” “managements” “marketers” my current clients have gone through BECAUSE their services feel so impersonal!!!!!!!
It shocks me.
Like that should be the bare minimum right?! Listening, caring, actually tailoring your work to fit someone’s brand? Like, hello? Why else are they hiring you??
But I get it - if you’re juggling 10+ clients creativity turns into a checklist, and the goal is to pump out content, buy ads and convince your client that you’re doing your job because their followers are up………. biggest red flag ever.
Generic, rushed & surface-level.
That was not why I built Anella.
I want my clients to get clients, your success is my success.
I care because I have the time and space to.
& I create with intention, not from a one size fits all template.
This is why my clients stay.
That’s why they tell their friends.
That’s why the content connects.
Talking about that excites me, which is worth way more than being “booked out”
More clients = more success
Here’s what I’ve learnt:
You don’t have to fill every slot in your calendar to grow.
You don’t have to scale for the sake of it.
You don’t have to chase society’s idea of “success”
Growth can look like:
Raising your prices
Creating passive offers
Being fully booked at your pace
Saying no to projects that don’t align.
Sometimes growth means taking one client on at a time, giving them your full creative brain. Sometimes it means leaving space open… On purpose.
Anellas promise
Exclusivity!!! Yay!
What does this mean?
It means if your brand is in a specific industry: ie. Skincare, Interior Design, Clothing. I will only work with you in that industry during our contract.
I want to give my clients everything I’ve got, the best ideas, the strongest strategies and my full creative brain.
I never want to feel like I’m playing favourites.
Or holding back an idea because I already gave it to someone else. Or recycling the same concept for two clients who are technically competitors.
That doesn’t sit right with me.
When you work with Anella you get my full attention in your niche, just content that’s truly tailored to you.